True Fit

133 Houndsditch | 30 April 2020

Headline Sponsor

True Fit

True Fit is a data-driven personalisation platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective.  By connecting manufacturing design data from thousands of leading brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviours of millions of individual shoppers.

The Fashion Genome powers the True Personalisation Platform, which allows retailers and brands to personalise every touchpoint of the customer journey via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

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