Sara da Silva Brazilian Sportswear , Managing Director
Simon always appeared destined for a career in fashion. Growing up in his family’s department store in Ireland, raised by his father who owned a clothing brand, it seemed that Simon’s path was already set. But instead, he first moved away to earn 2 engineering degrees, then to start a life in corporate construction, and on to become a professional rugby coach. It wasn’t until he met his champion fitness model wife Sara, that his eclectic mix of skills came into their own, and his fashion roots called him home.
Since 2014, Simon has led Sara da Silva Brazilian Sportswear into one of the most competitive global industries and grown it by 100% year-on-year. Calling on his experience of the supply chain, sampling and design; and relying on the motivation and determination from his sports career, Simon has learnt the hard way how to build a business in the fast-moving world of fitness fashion.