The Fold , Founder & CEO
Polly McMaster is the Founder & CEO of The Fold. During her time in the corporate sector, Polly noticed a gap in the market for stylish workwear for today’s professional woman. The Fold was founded in 2012, and was created to meet the demand for beautiful, stylish yet work appropriate clothing. In just over seven years the business has morphed from a compelling concept, to a high-growth brand, selling internationally across the globe. The Fold is known for feminine, flattering pieces and is fast becoming the go-to for workwear and smart event dressing for today’s professional women. The brand designs in London and produces the majority of its collection in the UK and Europe, sourcing fabrics from some of Europe’s most prestigious, high quality mills.
In Spring 2018 The Fold opened a flagship store at 28 Cadogan Place in Chelsea. The brand regularly hosts networking events for business women and recently wrote a report on the importance of what women wear to work. The Fold has featured in hundreds of press features and dressed many of the world’s most successful and highly regarded women. High profile customers range from the Duchess of Cambridge and Pippa Middleton, Gillian Anderson, Helen Mirren, Vicky McClure, Maisie Williams and Samantha Cameron as well as industry leaders and senior politicians. The Fold was chosen as a Walpole Brand of Tomorrow 2016.