QuantumMetric , Director of account management - EMEA & APAC
Mike has 15 years experience driving success in digital for some of the world's biggest brands. Since his formative years in media at London agency giant Carat, Parfitt cultivated a top reputation overseeing the development of brands such as adidas, Diageo, and Kelloggs winning numerous industry awards for his clients during this time. Having made the jump into pure-play digital, Parfitt spent a number of years building a reputation as a captain of industry as group account director at Optimise Media, leaders in performance marketing for financial services. Before joining the team at QuantumMetric Parfitt held a leadership role at SessionCam (recently acquired by Glassbox) managing an enterprise account portfolio across EMEA and in the US.