Alibaba Group , Head of fashion and luxury - UK, Spain and Northern Europe
Mei Chen joined Alibaba Group five years ago. In the past two years, she has primarily focused on helping global luxury brands and fashion businesses understand and seize opportunities for foreign brands in China by leveraging the innovations and technologies in Alibaba’s ecosystem.
In addition to leading various projects, Chen is the international lead for Alibaba's flagship fashion shows, Tmall Collection, the Taobao Maker Festival West Lake Show and Tmall China Cool, among others. Before joining Alibaba, Chen worked at Google and General Electric.
In her free time, Chen advises founders and chief experience officers at a variety of start-ups and companies on topics including online strategies, monetisation and international expansion.
Chen has a degree in business management and finance from University Carlos III of Madrid and studied at HEC Paris and Harvard Business School.