Never Fully Dressed , Founder
With a family history of trading in London’s East End markets, it was only natural for Never Fully Dressed’s founder, Lucy Aylen, to start sewing and customising samples from her parents’ attic to sell at Portobello and Spitalfields markets in 2010.
Five years later, Never Fully Dressed’s first store opened in the brand’s native Buckhurst Hill, Essex.
Operating with a team of 16 employees, the brand has run international pop-ups in Dublin, LA, Barcelona, New York and Sydney. Recognised for its signature prints, wrap dresses, multi-wear styles and affordable price points, Never Fully Dressed is in great demand from both retailers and influencers. With more than 1 million followers across its social channels, Never Fully Dressed customer is its influencer.