ALDO Group , general manager of omnichannel experience
Grégoire Baret joined the ALDO Group in 2015 as a General Manager, leading the Experience Design team. He oversees UX, Service Design, E-commerce Experience and Connected Retail practices. His team's mission is to design services made to enhance the shopping journey for consumers and sales associates, to frame consistency & continuity through all touch points, as well as to drive pilots and tests on new concepts. Prior to this role, he was on the agency side, in a string of senior roles at digital agencies, including Razorfish in Paris.
Mr. Baret led digital strategy and marketing for international brands such as L'Oréal, Adidas, Levi's, Nike, Nissa, Guerlain and PlayStation.