Silkfred , Co-Founder and CEO
Watkinson co-founded SilkFred in 2011 when she was twenty-four years old. Watkinson started her career on the shop floor and then started to build a career in buying and merchandising. It was during this time that she and her co-founders recognised the need to help independent fashion brands sell online and help customers discover new, unique fashion that couldn't be found on the high street. Today, SilkFred works with over 800 brands, has a loyal and highly engaged following, and has sold millions of outfits to women around the world.