adidas , head of web analytics – global
Born and raised in Taiwan, Dennise has found her path in digital marketing & analytics in various roles since 2004.
A journalist by training and a sociologist by heart, Dennise embraces analytics in both empirical and ethnographic approaches. She was a freelance writer at GQ Taiwan and eased into the online retail world, specialized in fashion industry.
Dennise has been with adidas since 2012. She first joined the US eCom team as the head analyst in Portland, Oregon. She jointed adidas Amsterdam office 2.5 years ago, heading up the global web analytics team since Jan,16. The perfect mix of fashion, sneaker and performance sports makes adidas an exciting organization to work for.
Dennise is passionate about leveraging and evangelizing analytics to improve the online experiences for customers. “We care about our customers deeply”, says Dennise, “I believe analytics as the core foundation to better serve our customers”