Desigual , global head of digital brand marketing & social media,
Boris is a digital Gen X native who has embraced social media since the very beginning – creating the social media department of Desigual from scratch. Now he leads a multicultural team that manages Desigual’s global social strategy in the 109 countries where the brand has a presence.
He started its career in new tech marketing as a consultant in “old school” industries such as Petroleum and Banking (VISA, Total) before switching to fashion. Boris is a native of France, but is well-travelled with professional experience in markets such as Finland, Mexico and Spain.