Drapers Digital Festival Agenda

Take a look at the agenda below or download the PDF

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08:15 – 09:00

Arrival and refreshments

Experiential Lounge

09:00 – 09:05

Welcome from Keely Stocker, editor, Drapers

Purple Stage

09:05 – 09:35

Power talk
CONNECTION
Valeria Juarez, senior vice-president digital commerce international, Ralph Lauren
Valeria will uncover the strategy behind Ralph Lauren’s success in connecting emotionally and digitally with consumers around the globe.

Purple Stage

09:35 – 10:00

Power talk
THE FLAW OF AVERAGES AND THE PURSUIT OF TRUE 1-1 PERSONALISATION

William R. Adler, chief executive, True Fit

Join William as he discusses the flawed system of fit recommendations based on a crowd’s average measurements, and the importance of delivering recommendations based on a data-driven, 1-1 personalised approach.

Purple Stage

10:00 – 10:30

Power talk
VISUAL SCIENCE AND FASHION
Steve Zades, vice-president, global innovation, VF Corporation
Steve will take you inside the VF Corp Design Lab in California to reveal an innovative Body Optix technology: a collaboration between designers and scientists that combines the power of visual science and design to create jeans to flatter any shape. While Body Optix is being launched in Europe this spring, could custom-made products be the future of fashion?

Purple Stage

10:30-11:00

Power talk
CHINA’S AMBITION
Florent Courau, general manager in France, JD.com
As JD.com is ramping up its European presence, Florent will talk about how the company meets the evolving tastes and demands of the Chinese and global fashion audience while bringing foreign brands to China. Why the entire luxury retail game for brands in China is online, and could the
Chinese market look very different for apparel companies in 2020 than it does today?

Purple Stage

11:00 – 11.30

Morning refreshments

Experiential Lounge

11.30 – 13.15

Best digital marketing campaign

Take the unique opportunity to watch the live judging of Drapers Digital Awards finalists. Get under the skin of the best performers by watching three categories judged live: Best Digital Marketing Campaign, Best App and Best Use of Innovation.

Hosted by:
 Kat Spybey, head of digital, Drapers

Presenters:
Carnaby Street, CHO Fashion & Lifestyle, Daniel Footwear, Missguided, Mr Porter, Psyche,  Yoox
(upload Drapers Digital Festival app to see the presenters' names)

Judges:
Chair: Gareth Rees-John, multichannel director, Miss Selfridge
Sean McKee, director of ecommerce and customer experience, Schuh
Sarah Curran, non-executive director, French Connection

Live judging

 

 

 

 

11.30 – 12.30

Fringe event

UNLOCKING YOUR NEXT PHASE OF ECOMMERCE GROWTH WITH EBAY
Helen Riley, senior business development manager, eBay

Lizzi Thomas, head of fashion, eBay

Hosted by:
Rebecca Thomson, head of commercial content, Drapers

Customer acquisition and engagement on a daily basis can be challenging in a world of competition and multiple channels. How can brands stay ahead of the race online and reach new customers? In this workshop we ask the go-to platform with the answers: eBay, which has more than 170 million customers in 190 countries. This workshop will uncover the future of fashion ecommerce in the marketplace and explore how their emerging AI strategy can help you stay one step ahead, with the latest insights connecting you to new global and domestic customers. This is a huge opportunity, particularly for brands looking to tap into highly specialised categories or trying reach additional consumers.

eBay Lounge

11.30 – 12.30

Meet-ups
WEBSITE DESIGN AND UX
Lewis Hamilton
, head of ecommerce, Turnbull & Asser
Lewis will discuss the process of Turnbull & Asser’s full redesign and replatforming of a new website, and a secondary UX review. Hear his findings and share your ideas with the group on how design motivates fashion online customers and drives their decision-making.

Purple Stage

DATA-DRIVEN AND CUSTOMER-CENTRIC APPROACH

Debbie Bond, customer director, Moss Bros
Debbie will discuss digital transformation of Moss Bros into a truly customer-centric business, with a seamless and compelling customer journey across every touchpoint. Hear her findings and share your ideas with the group on how to put data analysis at the heart of online trading decision-making.

Purple Stage

11:30 – 12:10

Debate
ENGAGING FASHION CUSTOMERS ONLINE
Complete this sentence: "Anyone who says engaging fashion customers online is easy, has never dealt with...". Exploring the festival’s theme, the panellists will discuss when and why people care enough to spend time with your brand online. Join this debate to hear about services such as Try&Buy on laperla.com that engage customers in a new way;  cultural events that stimulate Lulu Guinness's consumer engagement; and many other examples of deeper connection with online fashion shoppers.

Hosted by:
Jill Geoghegan, head of news and features, Drapers

Panellists:
Emma Diddi Nihlén, global head of ecommerce, La Perla;
Tayyaba Malik, head of ecommerce and digital strategy;
Amit Sharma, founder and chief executive, Narvar;
 Andy Cockburn, chief executive and co-founder, Mention Me

12:15 – 12:40

Power talk
CHEAP DATE
Jose Nino, vice-president of ecommerce and digital marketing, Perry Ellis International

Hosted by:
Jill Geoghegan, head of news and features, Drapers

Jose’s talk will uncover the billion-pound ecommerce opportunity for fashion retailers in Latin America – the region Perry Ellis, with its dozen of brands, chooses to focus on. A real trendsetter, hear Jose’s findings about how to be relevant with Latin American online fashion shoppers, why Google is a "cheap date" in the region and other tips you need to know if you want to expand there.

White Stage

12:50 – 13:15

Power talk

BEHIND A SPECTACULAR WEBSITE
Dennise Yeh, head of web analytics – global, adidas

Hosted by:
Jill Geoghegan, head of news and features, Drapers

…there are spectacular web analytics. At adidas, web analytics means understanding what motivates consumers and driving strategic decision-making with analytical insights. Discover the key ways to grow digital business by being obsessed with consumers and drive enterprise cultural change.

White Stage

11:30 – 12:00

Power talk
SHERPA OF ENGAGEMENT
Ian Denwar, director of customer lifecycle and analytics, The North Face

Hosted by:
Graeme Moran, head of fashion and features, Drapers

Meet an accidental marketer who arrived in the outdoor industry on a bicycle, led treks to Everest base camp and created VIP programmes at the Tour de France. Ian’s quest to tap data insight at The North Face and to create authentic customer messages and experiences is a must-hear story. He’ll discuss the steps the brand has taken to improve customer engagement, and to grow the VIPeak loyalty programme into a retention marketing powerhouse for the brand's direct-to-consumer business.

Red Stage

12:10 – 12:30

Power talk

AI-DRIVEN MARKETING FOR FASHION: BEST PRACTICES AND SUCCESS STORIES
François Laxalt, senior director product marketing, Tinyclues

Hosted by:
Graeme Moran, head of fashion and features, Drapers

Discover how fashion industry leaders are using AI to drive campaign revenue and customer engagement. This talk will explore how marketers from Arcadia, Brand Alley, Lacoste, Vestiaire Collective and more are using Campaign Intelligence to orchestrate their omnichannel campaigns. This is a great opportunity to learn how they are using Deep AI to find their future buyers and optimise their campaign planning.

Red Stage
 

12:35 – 13:15

Debate
ENGAGING FASHION CUSTOMERS ON SOCIAL MEDIA
What is investment into social media without impact, without results or effectiveness? This session will give you a whole new perspective and uncover trailblazing campaigns that have truly made a difference in connecting with fashion shoppers. Panellists will explore how the feedback loop helps Zaggora monetise its social media following, why ethical and sustainable fashion is gaining momentum on social channels, and which paid opportunities have the most impact for Matalan.

Hosted by:
Graeme Moran, head of fashion and features, Drapers

Panellists:
Dessi Bell, founder, Zaggora;

Simon Lee, chief marketing officer, Matalan;

Gabriella May, head of ecommerce, People Tree

Red Stage

13:15 – 14:30

VIP Lunch
GOOD AFTERNOON WITH BOUNCEX
By invitation only

Hosted by:
 Kat Spybey, head of digital, Drapers

BounceX Lounge

13:15 – 14:30

VIP Lunch
GOOD AFTERNOON WITH EBAY

By invitation only

Hosted by:
Rebecca Thomson, head of commercial content, Drapers

eBay Lounge

13:15 – 14:30

Lunch

Experiential Lounge

14.30 – 15.30

Best App

Presenters: Burberry, John Lewis, Mallzee, Missguided, Oasis, Zalando

(upload Drapers Digital Festival app to see the presenters' names)

Hosted by:
Graeme Moran, head of fashion and features, Drapers

Judges:

Chair: Kate Holt, omnichannel director, Jigsaw
David Walmsley, former chief customer officer, House of Fraser
Rosanna Falconer, digital strategist and luxury brand consultant
Stephen Langford, senior director of ecommerce, George.com

Live Judging

 

15.30 – 15.45

Power talk    
THE IMPACT OF APPS ON USER ACQUISITION AND ENGAGEMENT
Michael Langguth
, co-founder and chief operating officer, Poq
You have just seen the presentations of best fashion ecommerce mobile apps and wonder if your business needs its own mobile app. Find out from Poq’s App Growth & Revenue report why app users become super users, how much revenue an app generates above mobile web, and how an app can attract new customers.

14.30 – 15.30

Meet-ups

SUSTAINABLE CULTURE AND PRODUCTS IN A DIGITAL BUSINESS  Melanie Traub, managing director, People Tree

Melanie will discuss how to build a sustainable culture in a fashion business, why it is important in the digital era, and how to engage digital-savvy customers.

 

CUSTOMER-CENTRIC APPROACH  Charlotte Clutterbuck, customer director, Karen Millen

Charlotte will discuss how the business has implemented a customer centric approach to drive digital growth, the benefits and opportunities as well as the challenges and approach. Hear her findings and share your ideas with the group on how to put customer in the heart of ecommerce operation.

Purple Stage

14.30 – 14.50

Power Talk
FROM BOOKS TO CLICKS
Rebecca Smith, marketing and ecommerce director, N Brown Group

Hosted by:
Jill Geoghegan, head of news and features, Drapers

JD Williams puts the customer at the forefront of its strategy to transform the brand and the business. Join Rebecca as she explains how the brand uses customer engagement to drive digital growth for their target market of women aged 45+. From engaging with bloggers and influencers to collaboration with start-ups – find out the thrills and spills of customer engagement at one of the largest fashion retailers in the UK.

 

White Stage

14.30 – 15.15

Debate
ENGAGING FASHION CUSTOMERS THROUGH INNOVATION
Fashion customers don’t understand technology. They understand relevance and convenience. Join a conversation about how companies perceive and implement innovation across many facets of online trading to respond to customers’ demands. Panellists will discuss brave digital campaigns and advanced data analytics, practical applications of machine learning to common fashion ecommerce problems, and changes in companies’ structures to better serve their customers.

Hosted by:
Keely Stocker, editor, Drapers

Panellists:
Ash Siddique, managing director and co-founder, Missy Empire;
Sally-Anne Newson, customer experience and digital product director, Shop Direct;

Alixandra Burn, head of digital, Warehouse;
Lars Rabe, managing director in UK/EU, True Fit;
Rob Massa, general manager, EMEA, BounceX

Red Stage

15:00 – 15.20

Power Talk
ALL WELCOME
Grégoire Baret
, general manager of omnichannel experience, ALDO Group

Hosted by:
Jill Geoghegan, head of news and features, Drapers

At ALDO omnichannel means no one is excluded from the experience. Following the new website launch in April 2017, Grégoire’s talk will focus on the experiential approach in ecommerce design and how the new crafted experience helped the brand to connect with fashion shoppers at home, in stores and in global markets. He’ll also give an overview of the new omnichannel approach including the latest in-store technology implemented.

White Stage

15:25 – 15:45

Interview with…
Misha Nonoo, fashion designer and founder, Misha Nonoo

Hosted by:
Jill Geoghegan, head of news and features, Drapers

Drapers will sit down with Misha to talk about her recent innovative projects and how they are reimagining traditional standards of  ecommerce  and digital engagement in the fashion business. Misha’s pioneering 'Insta-show' exclusively presented 33 looks of her spring/summer collection on Instagram during New York Fashion Week, while her newly launched ‘On-demand manufacturing’, has ensured an even greater digital engagement with her customers. We’ll discuss how pushing boundaries by marrying designs with innovative digital concepts led her to some radical business breakthroughs, as well as asking for her tips on improving engagement with fashion shoppers through  ecommerce  and social media.

White Stage

15:25 – 15:45

Power Talk
LIKE, SHARE, REPEAT
Boris Mercier
, global head of digital brand marketing and social media, Desigual

Hosted by:
Keely Stocker, editor, Drapers

Hear from Boris about how Desigual uses analytics to measure engagement across social media channels, how engagement varies globally and demographically and the latest breakthroughs in tailoring an  analytics based  social strategy to drive and measure sales online and offline.

Red Stage

15:45 – 16:15

Afternoon refreshments

Experiential Lounge

16:15 – 17:00

Best Use of Innovation

Presenters:
BrandLab Fashion, Burberry, Finery London, La Perla, Marks & Spencer

(upload Drapers Digital Festival app to see the presenters' names)

Hosted by:
Graeme Moran, head of fashion and features, Drapers

Judges:
Chair: Jonathan Wall, chief digital officer, Missguided
Daniel Bobroff, founder, Coded Futures
Briony Garbett, customer director, Oasis Fashion

Live judging

16:15 – 17:00

Mindful business: Meditation session

Jillian Lavender, director, London Meditation Centre
In her talk Jillian will explore the negative impact of stress, and the importance of a regular meditation practice. She will discuss the true meaning and value of mindfulness, and how not being present is costly. The session will include a "taster technique" for present-moment awareness, which attendees will be able to take away with them and do on their own.

Fringe Events

19:00 – 19:30

Drinks Reception

Purple Stage

18:45 – 19:30

VIP Drinks Reception
By invitation only

White Stage
 

19:30 – 21:30

Dinner

Purple Stage

21:30 – 22:30

Awards Ceremony

22:30 – 01:00

DJ and Dancing

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