Programme 2019

The Brewery | 15 May 2019

PROGRAMME

The digital revolution continues to have an unprecedented impact on the fashion industry. We will hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving the transformation, and how to stay ahead of the game.

8.30

Refreshments and registration

9.00  Welcome

Keely Stocker, Editor, Drapers

9.05

OPENING ADDRESS: THE NEW FACE OF FASHION: HOW TO LEAD IN THE DIGITAL AGE

Stephanie Peterson, VP Digital – Planning & Activation, Adidas

9.25

Power talk
ADAPT, REWRITE THE RULES OR FAIL

How do you adapt to a world that is moving at the speed of digital? Why agility, progressive culture and entrepreneurial mindset are a must to stay ahead of the game?  

Richard Potter, CTO, Microsoft

9.45

Power talk
HOW TO THINK ABOUT DIGITAL TRANSFOMATION

How does Harrods bring digital insight to the realm of customer experience and what can fashion retail learn from other sectors such as the media industry? Get under the skin of the consumer and find out what every business must do to bring analytics to the heart of decision making.

David Boyle, Director customer insights, Harrods

10.00

Panel
A BRAVE NEW WORLD: PREPARING FOR UNIFIED COMMERCE

Today’s customer expects seamless interaction between the physical and online, yet for most retailers full across-the-board integration remains a challenge. What does it take to deliver a seamless, channel-agnostic customer experience?

Host: Keely Stocker, Editor, Drapers

Panellists:

Matt Henton, Head of Ecommerce, Moss Bros
Randa Crebbin, Global head of Ecommerce, La Perla
Rob Massa, General Manager EMEA, BounceX

10.35 - 11.05

Coffee and networking

11.05

Power talk
PERSONALISING EVERY TOUCHPOINT OF THE CUSTOMER JOURNEY

Fashion shoppers are expecting more than ever before, making considerations about style, fit, and size before they transact. Learn how the world’s leading retailers are using its massive Fashion Genome and the advanced AI of the True Personalization Platform to provide personally relevant intelligence into every shopping experience in the customer journey.

Lars Rabe, Managing Director EMEA, True Fit

11.30

In conversation with:
Global fashion group: THE DOS AND DONTS OF INTERNATIONAL EXPANSION

The borderless, real-time nature of ecommerce presents a huge opportunity for fashion retailers to reach new consumers anytime, anywhere in the world. Yet, the hurdles of cross-border logistics, shipping costs and speed of delivery remain. How can fashion businesses launch successful international online operations? And what are the pitfalls?

Keely Stocker, Editor, Drapers and 

Melanie Smallwood, International Buying Director, Global Fashion Group

11.50

Power talk
THE CUSTOMER OF THE FUTURE: HOW GEN Z BUYS AND SPENDS

We take a look at the customer of the future and their shopping and spending habits as technology accelerates online transactions and the first generation of true digital natives - Gen Z - come into spending power.

Luke Griffiths, General Manager, Klarna UK 

12.10

In conversation with:
FARFETCH: CREATING UNIQUE EXPERIENCES WITH SMARTER STORES

The future is now when it comes to elevating a customer-centric, experiential store, but the task is too large and the risks too great to use a singular customer approach. We take stock of what works in 2019 and how to create an unforgettable experience time and time again.

Keely Stocker, Editor, Drapers and
Sandrine Deavaux Managing Director -Store of the future, FARFETCH

12.30

Power talk
DON’T LET THE STACK HOLD YOU BACK: FROM RETAIL DATA TO REVENUE - FAST

Join this talk for a fundamentally different perspective on data that the fastest growing retailers are adopting to drive more revenue with less effort.

Fayez Mohamood, CEO & Co-founder, Bluecore.

12.55

In conversation with:
LA REDOUTE: EXPANDING INTO LIFESTYLE

Michael reveals why the French clothing etailer has expanded into lifestyle, uncovering the opportunities this has opened up domestically and internationally, and the omnichannel infrastructure needed to support the expansion.

Keely Stocker, Editor, Drapers and
Michael Truluck, CEO, La Redoute

13.15 - 14.15

Lunch

 

Meet the Disruptors

WHITE STAGE

Seeking inspiration? Hear how the most promising entrants on the digital scene are blazing a trail of innovation through social media, customised products and services and everything in between.

Hosted by: Kirsty McGregor, Drapers

 Tech & Innovation

GOLD STAGE

With the unrelenting speed of innovation, how do we know what to focus on next? Are we doing enough to understand how and why customers are buying? And how can technology turn your business into a fashion frontrunner?

Hosted by: Graeme Moran, Drapers

Consumer experience

RED STAGE

We hear from most progressive brands, social media pioneers and ecommerce leaders on how to create a consumer-centric experience.

Hosted by: Jill Geoghegan, Drapers

Empowering your Brand

BLUE STAGE

In a world of digital overload, how can fashion companies find their authentic voice that resonates with audiences and speaks to their values?

Hosted by: Emily Sutherland, Drapers

14.15

In conversation with:

INTHESTYLE: HOW TO BEHAVE LIKE A START UP?

How do we foster a start-up culture when constrained by legacy and existing structures? How do we get from where we are to where we want to go by harnessing the potential of relativity and boldness?

Kirsty McGregor, Drapers and Adam Frisby, Founder & Director, Inthestyle

14.15 Power talk

HOW TO BECOME A TRULY DIGITAL FASHION BUSINESS

What does a digital culture look like in an online business? “Just because we are online does not make us a digital business”. in this talk John discusses the key pillars in digital transformation and innovation strategy.

John Allen, CEO, Nobody’s Child

14.15 Power talk
WHAT DOES CUSTOMER ACQUSITION LOOK LIKE IN 2019?

Finding your customer in new and interesting ways, taking them on a journey, tailored to them that will leave your brands imprinted in their memory. How do brands acquire the target audience with a 360 approach across online and offline, wherever they are?

Rich Storer, Global Marketing Director, Cath Kidston 

14.15 Masterclass 

USABILITY: THE GOOD, THE BAD AND THE UGLY

This is one big retrospective: a look at how customer-centricity can help or hinder a brand. Oliver will explore what worked well, highlights and lowlights from well-known brands and ask the audience to partake in a group activity to share key learnings.

Oliver Kumawu, Digital Expert, LVMH

14.35

Fireside chat
UP CLOSE AND PERSONAL

Despite its current ‘must have’ status, personalisation has been around as long as retail. But with the linear, analogue world giving way to digital, how should retailers go about personalisation in a highly disruptive environment?

Kieran O'Neill, Co-founder & CEO, Thread 

14.35 power talk
HOW TO USE DATA ANALYTICS TO PRODUCE A TOP SELLING PRODUCT

What is your data telling you? Data selling is fast becoming the new digital force behind planning collections. From design and production to market, let’s explore new ways of thinking about data and how it is powering your decisions - sometimes in unexpected ways.

Steve Brown, Merchandising Director, DENHAM the Jean maker

14.35 Power talk

CATERING TO DIGITAL NATIVES

Tips and tactics on to attract and hold the attention of the savvy, instant gratification-seeking Gen Z.

Emma Watkinson, Co-founder, Silk Fred

14.45 Chat show
COMMUNICATING BRAND VALUES

How to stand out from the crowd with powerful and authentic brand messages that reflect your values across each and every touchpoint?

Stephanie Bamsey, Head of Global Marketing, Dorothy Perkins and Burton, Arcadia

Daniel Lawrence, Head of Localisation Solutions, Translate Media

14.55

Power talk
INTELLIGENT RETAIL: DATA-DRIVEN STRATEGIES TO PERSONALISE CUSTOMER EXPERIENCE

The session explores how to use data intelligently to deliver the most relevant shopping experiences, exemplified via a side-by-side comparison of customer segmentation in action.

Alice Wood, Senior Customer Success Manager, Nosto

14.55 Power talk

AN A/B TESTING ALTERNATIVE THAT WORKS WHEN A/B TESTING DOESN’T

Why, and in what instances does A/B testing fail and what are the alternatives? What techniques should be used by retailers to validate website changes and give faster and more accurate feedback?

Mike Woodward, Head of Analytics & Insights, True Fit

14.45 Panel

BEYOND THE SALE: TAKE YOUR CUSTOMERS ON A LONG-HAUL JOURNEY

What does customer retention and post-purchase experience look like in a digital age? How do we build trust and engagement in a world that is based around expediency and convenience?

Host: Jill Geoghegan, Head of Content, News & Features, Drapers

Panellists:

Finn Christo, Group Head of Ecommerce & Marketing, I Saw It First / Robert Street Hub
James Wintle, Chief Digital & Technical Officer, Victoria Beckham
Anthony Gavin, Regional Director EMEA, Narvar Matthew Bagwell, Founder, Seven Feet Apart

 

15.15-15.45

coffee break

coffee break

coffee break

Three real-life case studies will explore the evolution of the digital customer and what they expect from their shopping experience.

coffee break

15.45

In conversation with:
RODIAL/NIP+FAB: BEAUTY BRANDS FOR THE SELFIE GENERATION

How new beauty brands are capitalising on social media to reinvent consumer engagement and create dynamic new virtual experiences.

Keely Stocker, Editor, Drapers

Maria Hatzistefanis, CEO and Founder,The Rodial Group

15.45 Debate
USABILITY: WHAT’S WORKNG NOW?

We take a look at digital tools in use now to assess what’s working, where the gaps are and best ways to harness the potential of technology to facilitate customer journey.

Host: Craig Crawford, Digital Expert

Panellists:

Chioma Anokuru, Head of digital commerce, ASOS
Gavin Williams, Director of Product, Farfetch
Alfredo Orobio, CEO & Founder, AWAYTOMARS
Moshe Demri, VP Revenue Optimove

15.45 Case study
GETTING CUSTOMER EXPERIENCE RIGHT IN THE DIGITAL AGE

From Mobile Pay Go, a checkout-free-checkout app to a new visual search tool, M&S continues to adopt new technology to enhance the multi-channel customer experience. Jim will demonstrate how M&S has put the customer first to create a seamless user journey.

Jim Cruickshank, Head of Digital Product & UX, M&S

15.45 Workshop
BECOMING A MULTI-MOMENT BRAND WITH GOOGLE’S DIGITAL MARKETING MATURITY FRAMEWORK

A hands-on practical session that will analyse your digital marketing activities to discover where you currently sit on Google’s Digital Marketing Maturity Framework in relation to your industry peers. Using the power of data science and Google Marketing Platform tools find out how to further your digital success.

Chris Attewell, CEO, Search Laboratory

16.00

Powertalk
IS RETAIL BROKEN AND CAN DISRUPTIVE TECH FIX IT?

In today’s world, it’s customers who are in charge of what they buy, where they buy it, and what they want to pay for it, forcing the industry to rethink its entire business models. What must retailers do to adapt to this new reality? Is disruptive tech the answer?

Mark Williams, Director of Retail Hospitality & Consumer Goods, Hitachi Consulting Tbc, Wiggle

 

16.00 Case study two

CREATING THE ‘WOW’ FACTOR

Today’s customers expect a shopping experience that brings surprises, playfulness and wit. In this talk we hear how to capture these elements to create a memorable experience that helps purchasing decisions.

Chris Chalmers, Marketing Director, Studio

 

16.15

16:20 Power talk
SOCIAL COMMERCE AND USER GENERATED CONTENT

What is the commercial dynamic between retailers and consumers across social media and digital content? What approach works best to create a sense of community and drive engagement?

Marc Soler Obradors, Co-Founder & CEO, 21 Buttons

16.15 Power talk
INNOVATION THAT MATTERS

Meaningful innovation is a finely balanced blend of tech, business and human interaction, yet not easily achieved in a fragmented world of fashion. In this session we separate the important from the unimportant and learn how to put innovation at the core of the business.

Roger Graelle Sole, E-commerce Director and Executive Committee Member, MANGO

16.15 Case study three
REIMAGINING CUSTOMER EXPERIENCE

How do we meet the changing needs of our customers and deliver a first-class end to end service? Kate explores new, innovative tools to bring customer journey to life.

Kate Rylance, UX research manager, Shop Direct

16.15 In conversation with:
LIPSY: MICROINFLUENCERS: THE NEXT BIG THING?

We explore how the need for authenticity, collaboration and immediacy is fuelling the popularity of micro influencers. Do they have the power to democratise fashion and change how brands and retailers are engaging with their customers?

Dahlia Shaffer, Founder & Brand Director, Lipsy

16.30

Power talk

UTILISING DIGITAL TO ACCOMMODATE THE SUSTAINABLE SHOPPER

Everything you need to know about a circular model, adapting to the sustainable shopper and how sustainability is tearing up the fashion rulebook.

Olivia Dowie, CEO, Riley Studio

16.30 Power talk
THE NEW FACE OF FASHION: THE RISE AND RISE OF THE SECONDARY MARKET

How are digital retail models disrupting the traditional ones and fuelling the rise of the second life market? We hear from the pioneer in luxury clothes resale on how to embrace change and stay on top in a fast-changing world.

Clara Chappez, Chief Growth Officer, Vestiarie Collective

16.30 Group Q&A with Jill Geoghegan, Head of Content, News & Features, Drapers

 

16.45

Close of conference – Drinks & Networking

 

 

 

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