Programme 2019

PROGRAMME

The digital revolution continues to have an unprecedented impact on the fashion industry. We will hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving the transformation, and how to stay ahead of the game.

8.00

Refreshments and registration

9.00-9.20

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OPENING ADDRESS: THE BIG PICTURE: ADAPT, REWRITE THE RULES OR FAIL

A global authority on digital trends will give us the big picture on the digital economy – and fashion retail’s place in it. How can fashion businesses keep innovating to survive and thrive in this brave new world? 

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Power talk
THE NEW FACE OF DISRUPTION: HOW ONLINE GIANTS ARE FUELING DIGITAL TRENDS 

How are titans of tech redefining consumer experience and behaviour? And what impact is this having on the nature of fashion retailers and brands?

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Power talk
REIMAGINING FASHION RETAIL: THRIVING IN A TIME OF UNPRECIDENTED CHANGE

How do you adapt to a world that is moving at the speed of digital – where the consumer reigns supreme, and where agility and an entrepreneurial mindset are essential

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In conversation with
Michael TRULUCK, CEO LA REDOUTE

Michael will reveal why the French clothing etailer has expanded into lifestyle and beauty, the opportunities this has opened up domestically and internationally, and the omnichannel infrastructure needed to support the expansion

10.30-11.00

Coffee and networking

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Panel discussion
THE DOS AND DONTS OF INTERNATIONAL DIGITAL EXPANSION

The borderless, real-time nature of ecommerce presents a huge opportunity for fashion retailers to reach new consumers any time, anywhere in the world. However, the hurdles of cross-border logistics, shipping costs and speed of delivery remain. How can fashion businesses launch successful international online operations? And what are the pitfalls? 

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Panel discussion
A BRAVE NEW WORLD: PREPARING FOR UNIFIED COMMERCE

Today’s customer expects seamless interaction between physical and online, and that technology is intuitive, easy to use and responsive. While most omnichannel retailers edge closer to this goal, full across-the-board integration remains a challenge. What does it take to deliver a seamless, channel-agnostic customer experience? 

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Panel discussion
WE NEED TO TALK ABOUT DATA

In the trade-off between convenience and data, how much personal information are consumers willing to give and what do they expect in return? What is the role of data privacy laws and GDPR as arbiters of this exchange? In light of the Cambridge Analytica scandal, what is the responsibility of those handling data to ensure full transparency and prevent misuse? 

12.00-13.00

Lunch

Afternoon sessions (2pm-5pm) Three simultaneous content streams 

14.00

Meet the Disruptors

 AI Tech & Innovation

Consumer experience

 

Seeking inspiration? We bring you the brightest stars who are rewriting the rules for 21st   century business – in fashion and beyond

The unrelenting speed of innovation, how do we know what to focus on next? Are we doing enough to understand how and why customers are buying? And how can technology optimise purchasing decisions?

We hear from most progressive brands; social media pioneers and ecommerce leaders on how to create a consumer centric experience

14.00

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Spotlight presentations
MEET THE DISRUPTORS

Hear how the most promising entrants on the digital scene are blazing a trail of innovation, through social media, customised products and services and everything in between

Kieran O'Neill, Co-founder & CEO, Thread 

14.00 Power talk
HOW TO BECOME A TRULY DIGITAL FASHION BUINESS

What does a digital culture look like in an online business? “Just because we are online does not make us a digital business” in this talk John uncovered the key pillars in digital transformation including the role of automation, evolving jobs and embracing methodologies that support the rapidly changing digital realm

- John Allen, CEO, Nobody’s Child 

14.00 Power talk
FROM BABY BOOMERS TO GENZ – HOW DIFFERENT DEMOGRAPHICS SHOP

Do retailers really understand what different generations expect from their online experience? We debunk myths and stereotypes as we hear why, how and where different age groups shop

  Power talk

Power talk
IS VOICE SHOPPING READY TO REVOLUTIONISE SHOPPING?

We hear the latest on the chatbot and how advances in AI are allowing for a more personalised interaction. We learn from real-life scenarios when chatbots work best, and when only human intervention will do

Spotlight presentations
CATERING TO A DISCERNING AND DIGITAL SAVVY CUSTOMER

The real-life case studies will explore the evolution of the digital customer and what they expect from their shopping experience. They will map out customer journey across channels and devices, explore how to create “sticky” content and reveal which techniques influence purchasing decisions.

From overarching strategies to step by step tactics, leading fashion retailers will offer the best from their customer experience toolboxes

Three 15 min talks with Q&A

- Jim Cruickshank, Head of digital product and UX, Marks & Spencer

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15.00

 

 Afternoon refreshments

 
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Spotlight presentations
DRAPERS DISRUPT COMPETITION

Digital fashion start-ups will showcase their innovations to pa panel of industry luminaires in front of a live audience who will vote for the winner. Whether working on CX transformation, personalisation, journey analytics or digital fit, we will learn how todays trailblazers are pushing the boundaries of online shopability 

 

Power talk
IN STORE TECH

Is the future of in-store tech less about gadgets and more about creating experiences and loyalty? Is so, how can brands create tech-powered experiential stores? We hear from the experts on how to connect the dots between the physical store, technology and consumer. 

Spotlight presentations
SOCIAL COMMERCE

Social commerce has opened a huge window of opportunity for brands to connect with consumers in an organic unmediated way How does the commercial dynamic between retailers and consumers function across social media? What are the best approaches to engagement? And which platforms offer the highest ROI and why? 

 

Spotlight presentations
LIVE JUDGING – BEST USE OF INNOVATION

Spotlight presentations
LIVE JUDGING BEST USE OF AI/BEST APP

Spotlight presentations
HOW MICROINFLUENCERS AND COLLABORATERS ARE DEMOCRATISING FASHION

User generated content has given rise to the micro influencers who amass huge followings on their creative and curated looks. How does the value chain work? What’s in it for the brand, for the social media platform, the influencer and the consumer? How is the need for authenticity, collaboration and immediacy driving this trend?

Three 15 min talks with Q&A

Spotlight presentations
BEST USE OF DIGITAL MARKETING: LIVE JUDGING

The winner will be revealed at the glittering Drapers Digital Awards ceremony in the evening.

16.00

Activity
ZEN ZONE

Retune, recharge and relax through yoga and meditation classes in our dedicated Zen Zone

Activity
VIP LOUNGE 

Activity
ONE TO ONE MEETINGS 

 

17.00 Close of Conference - See you at the awards!
19.00 See you at the awards!

 

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