Programme 2019

The Brewery | 15 May 2019

PROGRAMME

The digital revolution continues to have an unprecedented impact on the fashion industry. We will hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving the transformation, and how to stay ahead of the game.

8.30

Refreshments and registration

9.00 - 10.55

9.00  Welcome

Morning keynotes

Keely Stocker, Editor, Drapers

9.05

OPENING ADDRESS: THE NEW FACE OF FASHION: HOW TO LEAD IN THE DIGITAL AGE

Stephanie Peterson, VP Digital – Planning & Activation, Adidas

9.25

Power talk
ADAPT, REWRITE THE RULES OR FAIL

How do you adapt to a world that is moving at the speed of digital? Why agility, progressive culture and entrepreneurial mindset are a must to stay ahead of the game?  

Richard Potter, CTO, Microsoft

9.45

Power talk
HOW TO THINK ABOUT DIGITAL TRANSFOMATION

How does Harrods bring digital insight to the realm of customer experience and what can fashion retail learn from other sectors such as the Media industry? David shares his data-driven insights to help us to get under the skin of the consumer, and what every business must do to bring analytics to the heart of decision making

David Boyle, Director customer insights, Harrods

10.00

Panel discussion
A BRAVE NEW WORLD: PREPARING FOR UNIFIED COMMERCE

Today’s customer expects seamless interaction between physical and online, and that technology is intuitive, easy to use and responsive. While most omnichannel retailers edge closer to this goal, full across-the-board integration remains a challenge. What does it take to deliver a seamless, channel-agnostic customer experience?

Matt Henton, Head of Ecommerce, Moss Bros
Rob Silsbury, Marketing & Ecommerce Director, The Dune Group
Randa Crebbin, Global head of Ecommerce, La Perla
Rob Massa, GM EMEA, BounceX

10.35 - 11.05

Coffee and networking

11.05

Power talk
PERSONALISING EVERY TOUCHPOINT OF THE CUSTOMER JOURNEY

Fashion shoppers are expecting more than ever before, and every apparel / footwear consumer makes considerations about style, fit, and size before they transact. Learn how the world’s leading retailers are using its massive Fashion Genome and the advanced AI of the True Personalization Platform to provide personally relevant intelligence about style, fit, and size into every shopping experience in the customer journey. 

Lars Rabe, Managing Director EMEA, True Fit

11.30

In conversation with:
Global fashion group: THE DOS AND DONTS OF INTERNATIONAL EXPANSION

The borderless, real-time nature of ecommerce presents a huge opportunity for fashion retailers to reach new consumers anytime, anywhere in the world. However, the hurdles of cross-border logistics, shipping costs and speed of delivery remain. How can fashion businesses launch successful international online operations? And what are the pitfalls?

Host: Keely Stocker, Editor, Drapers
Christoph Barchewitz, Co-CEO, Global Fashion Group

11.50

Power talk
THE CUSTOMER OF THE FUTURE: HOW GEN Z BUYS AND SPENDS

We take a look at the customer of the future and their shopping and spending habits as technology accelerates and the first generation of true digital natives - Gen Z - come into spending power.

Russ Carroll, Director-Commercial, Klarna 

12.10

In conversation with:
SMARTER STORES & CREATING UNIQUE EXPERIENCES

The future is now when it comes to elevating a customer -centric and experiential store, but the task is too large and the risks too great to use a singular customer approach. Drapers asks Sandrine for a reality check on what this really means, what works in 2019 and how to combine the two for an unforgettable experience time and time again…

Keely Stocker, Editor, Drapers
Sandrine Deavaux Managing Director -Store of the future, FARFETCH

12.30

Power talk
D
ON’T LET THE STACK HOLD YOU BACK:  FROM DATA TO REVENUE – FAST  

Join this talk for a fundamentally different perspective on data that the fastest growing retailers are adopting to drive more revenue with less effort.

Fayez Mohamood, CEO & Co-founder, Bluecore.

12.55

In conversation with:
LA REDOUTE: EXPANDING INTO LIFESTYLE

Michael will reveal why the French clothing etailer has expanded into lifestyle, uncovering the opportunities this has opened up domestically and internationally, and the omnichannel infrastructure needed to support the expansion

Host: Keely Stocker, Editor, Drapers
Michael Truluck, CEO, La Redoute International

13.15 - 14.15

Lunch

 

Meet the Disruptors

WHITE STAGE

Seeking inspiration? Hear how the most promising entrants on the digital scene are blazing a trail of innovation, through social media, customised products and services and everything in between.

 Tech & Innovation

GOLD STAGE

The unrelenting speed of innovation, how do we know what to focus on next? Are we doing enough to understand how and why customers are buying? And how can technology optimise purchasing decisions?

Consumer experience

RED STAGE

We hear from most progressive brands, social media pioneers and ecommerce leaders on how to create a consumer centric experience.

Empowering your Brand

BLUE STAGE

In a world of digital overload, how can fashion companies find their authentic voice that resonates with audiences and speaks to their values?

14.15

In conversation with:

HOW TO BEHAVE LIKE A START UP?

How do we foster a start-up culture when constrained by legacy and existing structures? How do we get from where we are to where we want to go by harnessing the potential of relativity and boldness?

Adam Frisby, Founder & Director, Inthestyle

14.15 Power talk

HOW TO BECOME A TRULY DIGITAL FASHION BUSINESS

What does a digital culture look like in an online business? “Just because we are online does not make us a digital business”. in this talk John discusses the key pillars in digital transformation and innovation strategy.

John Allen, CEO, Nobody’s Child
 

14.15 Power talk
ADAPTING TO THE NEW CUSTOMER

Becoming a more customer-centric fashion retailer has never been more prevalent in our brand identity, how ready are we for the customer age and how do we become truly customer-centric?

Rich Storer, Global Marketing Director, Cath Kidston 

14.15 Masterclass 

USABILITY: THE GOOD THE BAD AND THE UGLY

This is one big retrospective: a look at how customer centricity can help or hinder a brand. Oliver will explore what worked well, highlights and lowlights from his impressive career and ask the audience to partake in a group activity to share key learnings.  

Oliver Kamawu, Digital Expert, LVMH

14.35

Fireside chat
A LEADING APPROACH TO PERSONALISTION

Personalisation is nothing new, and despite its ‘must have’ status in retail, it is often misunderstood. Drapers asks Kieran - how retailers should go about it?

Kieran O'Neill, Co-founder & CEO, Thread 

14.35 power talk
INNOVATION THAT MATTERS: KEY TAKEAWAYS

Meaningful innovation emerges between tech, business and in the human context, but it is not easy to find, in a complex and multidimensional industry such as fashion. In this session we separate the important from the unimportant resulting in good innovation design.

Roger Graelle Sole, E-commerce Director and exec committee member, MANGO

14.35 Power talk

WHAT DOES CUSTOMER ACQUSITION LOOK LIKE IN 2019?

Finding your customer in new and interesting ways, taking them on a journey, tailored to them that will leave your brands imprinted in their memory. How do brands acquire the target audience with a 360 approach across online and offline, wherever they are?

Ashleigh Auckland, Global head digital, Ennismore, (Hoxton hotel group)

 

14.55

Power talk
Tbc, Nosto

14.55 Power talk

AN A/B TESTING ALTERNATIVE THAT WORKS WHEN A/B TESTING DOESN’T

Why and in what instances does A/B testing fail and what are the alternatives? What techniques should be used by retailers to validate website changes and give faster more accurate feedback?

Mike Woodward, Head of Analytics & Insights, True Fit

14.55 Chat show

BEYOND THE SALE: TAKE YOUR CUSTOMERS ON A LONG-HAUL JOURNEY

What does customer retention and post-purchase experience look like in a digital age? How do we build trust and engagement in a world that is based around expediency and convenience?

Tbc, Narvar,
The Dune Group

14.55 Chat show

COMMUNICATING BRAND VALUES

How to stand out from the crowd with powerful and authentic brand messages that reflect your values across each and every touchpoint?

Arcadia, Tbc

15.15-15.45

coffee break

coffee break

coffee break

Three real-life case studies will explore the evolution of the digital customer and what they expect from their shopping experience.

coffee break

15.45

In conversation with:
BEAUTY BRANDS FOR THE SELFIE GENERATION

How new beauty brands are capitalising on social media to reinvent consumer engagement.

Host: Keely Stocker, Editor, Drapers

Maria Hatzistefanis, CEO and Founder, Rodial & NIP & FAB 

15.45 Debate
USABILITY: WHAT’S WORKNG NOW?

We take a look at digital tools in use now to assess what’s working, where the gaps are and best ways to harness the potential of technology to facilitate customer journey.

Host: Craig Crawford, Digital Expert

Panellists:

Chioma Anokuru, Head of digital commerce, ASOS
Stephen Langford, VP, George at ASDA
Alfredo Orobio, CEO & Founder, AWAYTOMARS
Tbc, Optimove

15.45 Case study
GETTING CUSTOMER EXPERIENCE RIGHT IN A DIGITAL WORLD

From Mobile Pay Go, a checkout-free-checkout app, to a new visual search tool, M&S continues to adopt new technology to enhance the multi-channel customer experience as part of its digital-first strategy. Jim will demonstrate how M&S has put the customer first to create a seamless user journey and what the retailer is learning through its innovative trials and tools.

Jim Cruickshank, head of digital product & UX, M&S

14.35 In conversation with:
MICROINFLUENCERS: THE NEXT BIG THING?

We explore how the need for authenticity, collaboration and immediacy is fuelling the popularity of micro influencers. Do they have the power to democratise fashion and change how brands and retailers are engaging with their customers?

Dahlia Shaffer, Founder & Brand Director, Lipsy

16.00

Powertalk
Tbc, Hitachi 
Tbc, Wiggle

 

16.00 Case study

CREATING THE ‘WOW’ FACTOR

Today’s customers expect a shopping experience that brings surprises, playfulness and with. In this talk we hear how to capture these elements to create a memorable experience that helps purchasing decisions.

Chris Chalmers, Marketing Director, Studio

 

16.15

SOCIAL COMMERCE: DISRUPTING MOBILE FASHION COMMERCE

What is the commercial dynamic between retailers and consumers across social media and digital content? What approach works best to create a sense of community?

Marc Soler Obradors, Co-Founder & CEO, 21 Buttons

16.15 HOW TO USE DATA ANALYTICS TO PRODUCE TOP SELLING PRODUCT

What is your data telling you? Data selling is fast becoming the new digital force behind planning collections.

Be ready to get involved, as we openly discuss new ways of thinking about production to market and uncover where your data is taking you.

Steve Brown, Merchandising Director, DENHAM the Jean maker

16.15 Case study
REIMAGINING CUSTOMER EXPERIENCE

How do we meet the changing needsof our customers and deliver a first-class end to end service? In this session Kate brings the customer journey to life.

Kate Rylance, UX research manager, Shop Direct

 

16.30

Power talk

UTALISING DIGITAL TO ACCOMMODATE THE SUSTAINABLE SHOPPER

Everything you need to know about a circular model, adapting to the sustainable shopper and how sustainable fashion is disrupting the status quo.

Olivia Dowie, CEO, Riley Studio 
Clara, Vestiarie Collective

 

16.30 Group Q&A

Kate Rylance, UX research manager, Shop Direct
Chris Chalmers, Marketing Director, Studio
Jim Cruickshank, head of digital product & UX, M&S

 

16.45

Close of conference – Drinks & Networking

 

 

 

17.00

 

 

 

 

By continuing to use the site you agree to our cookies policy. Accept