Programme 2019

PROGRAMME

The digital revolution continues to have an unprecedented impact on the fashion industry. We will hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving the transformation, and how to stay ahead of the game.

8.00

Refreshments and registration

9.15 - 10.45

Morning keynotes

9.15

OPENING ADDRESS: THE BIG PICTURE: ADAPT, REWRITE THE RULES OR FAIL

A global authority on digital trends will give us the big picture on the digital economy – and fashion retail’s place in it. How can fashion businesses keep innovating to survive and thrive in this brave new world? 

9.35

Power talk
THE NEW FACE OF DISRUPTION: HOW ONLINE GIANTS ARE FUELING DIGITAL TRENDS 

How are titans of tech redefining consumer experience and behaviour? And what impact is this having on the nature of fashion retailers and brands?

10.00

Power talk
HOW TO THINK ABOUT DIGITAL TRANSFOMATION

How does Harrods bring digital insight to the realm of customer experience and what can fashion retail learn from other sectors such as the Media industry? David shares his data-driven insights to help us to get under the skin of the consumer, and what every business must do to bring analytics to the heart of decision making

David Boyle, Director customer insights, Harrods

10.20

Panel discussion
A BRAVE NEW WORLD: PREPARING FOR UNIFIED COMMERCE

Today’s customer expects seamless interaction between physical and online, and that technology is intuitive, easy to use and responsive. While most omnichannel retailers edge closer to this goal, full across-the-board integration remains a challenge. What does it take to deliver a seamless, channel-agnostic customer experience?

Matt Henton, Head of Ecommerce, Moss Bros
Rob Silsbury, Ecommerce Director, Dune Group
Adrien Hiver, Omnichannel director, Lacoste (tentative)

10.45 -11.15

Coffee and networking

11.15

In conversation with
THE DOS AND DONTS OF INTERNATIONAL DIGITAL EXPANSION

The borderless, real-time nature of ecommerce presents a huge opportunity for fashion retailers to reach new consumers anytime, anywhere in the world. However, the hurdles of cross-border logistics, shipping costs and speed of delivery remain. How can fashion businesses launch successful international online operations? And what are the pitfalls?

Chair: Keely Stocker, Editor, Drapers

Christoph Barchewitz, Co-CEO, Global Fashion Group

11.35

Chat show

EXPANSION GOALS: REINVENTING THE WHOLESALE MODEL  

Despite the explosive growth of e-commerce, brick and mortar retail is here to stay. In fact, this is just the beginning of a new era for the wholesale model. Brands are now challenging themselves and are making the most of ecommerce. In this chatty session we shall explore the latest innovations that are driving a seamless end to end experience, from speed to useful customer experience.

Gemma Carver, Director of Digital & Innovation, Pentland Brands
Lucia Gómez, Digital Director, Desigual 

11.55

In conversation with

Michael TRULUCK, CEO LA REDOUTE

Michael will reveal why the French clothing etailer has expanded into lifestyle and beauty, uncovering the opportunities this has opened up domestically and internationally, and the omnichannel infrastructure needed to support the expansion

12.15

Power talk

Sandrine Deavaux, MD Store of the Future, Farfetch

12.45-14.00

Lunch

14.00 -16.00

Afternoon sessions

 

Meet the Disruptors

WHITE STAGE

Seeking inspiration? Hear how the most promising entrants on the digital scene are blazing a trail of innovation, through social media, customised products and services and everything in between.

 AI Tech & Innovation

GOLD STAGE

The unrelenting speed of innovation, how do we know what to focus on next? Are we doing enough to understand how and why customers are buying? And how can technology optimise purchasing decisions?

Consumer experience

RED STAGE

We hear from most progressive brands, social media pioneers and ecommerce leaders on how to create a consumer centric experience

 

Host: Drapers Editorial

Host: Craig Crawford, Retail Advisor, Crawford IT

Host: Drapers Editorial

13.45

Power talk
HOW TO BEHAVE LIKE A START UP?

How do we foster a start-up culture when constrained by legacy and existing structures? How do we get from where we are to where we want to go by harnessing the potential of creativity and boldness? 

Power talk
THE REALITY OF DIGITAL TRANSFORMATION  

How do we look holistically at digital retailing, from concept to consumer by embracing digital transformation internally and externally? In this talk we explore the exciting period, uncovering technologies that are converging, and the adaptative measures brands should be taking.

Craig Crawford, IT Strategist, Crawford IT

Power talk
CUSTOMER-CENTRIC WAYS OF WORKING

Rich Storer, Global Marketing Director, Cath Kidston 

14.00

Fireside chat
A LEADING APPROACH TO PERSONALISTION

Personalisation is nothing new, and despite its ‘must have’ status in retail, it is often misunderstood. Drapers asks Kieran how retailers should go about it?

Kieran O'Neill, Co-founder & CEO, Thread

Power talk
HOW TO BECOME A TRULY DIGITAL FASHION BUSINESS
What does a digital culture look like in an online business? “Just because we are online does not make us a digital business”. in this talk John discusses the key pillars in digital transformation.

John Allen, CEO, Nobody’s Child 

Case studies

CATERING TO A DISCERNING AND DIGITAL SAVVY CUSTOMER

Three real-life case studies will explore the evolution of the digital customer and what they expect from their shopping experience.

Kate Rylance, UX research manager, Shop Direct

14.20

Interview
BEAUTY BRANDS FOR THE SELFIE GENERATION

How new beauty brands are capitalising on social media to reinvent consumer engagement.

Maria Hatzistefanis, CEO and Founder, NIP& FAB & Rodial

 

Debate
WHAT’S WORKNG NOW?

We take a look at digital tools in use now to assess what’s working, where the gaps are and best ways to harness the potential of technology to facilitate customer journey.

Chioma Anokuru, Head of digital commerce, ASOS

Case study
GETTING CUSTOMER EXPERIENCE RIGHT IN A DIGITAL WORLD

From Mobile Pay Go, a checkout-free-checkout app, to a new visual search tool, M&S continues to adopt new technology to enhance the multi-channel customer experience as part of its digital-first strategy. Jim will demonstrate how M&S has put the customer first to create a seamless user journey and what the retailer is learning through its innovative trials and tools.

Jim Cruickshank, head of digital product & UX, M&S

14.40

Spotlight presentation
THE FUTURE ROLE OF THE DIGITAL-DESIGNER 

Spotlight presentation
THE MOBILE FIRST APPROACH

Oliver Kumawu, Digital Advisor, LVMH

Power talk
CREATING THE ‘WOW’ FACTOR

Today’s customers expect a shopping experience that brings surprises, playfulness and with. In this talk we hear how to capture these elements to create a memorable experience that helps purchasing decisions.

Chris Chalmers, Marketing Director, Studio

15.00

WORKING TO SPEED IN SOUTH EAST ASIA

ZALORA Tbc

Debate
WE NEED TO TALK ABOUT DATA

In the trade-off between convenience and data, how much personal information are consumers willing to give and what do they expect in return? What is the role of data privacy laws and GDPR as arbiters of this exchange? In light of the Cambridge Analytica scandal, what is the responsibility of those handling data to ensure full transparency and prevent misuse? 

Spotlight sessions
SOCIAL COMMERCE

What is the commercial dynamic between retailers and consumers across social media and digital content? What approaches work best, which platforms offer the highest ROI and why? 

Interview
CREATING A GENZ SHOPPING COMMUNITY

Meet the social shopping platform redefining how genz and millennials shop

Maria Raga, CEO, Depop

DISRUPTING MOBILE FASHION COMMERCE

Marc Soler Obradors, Co-Founder & CEO, 21 Buttons

Spotlight presentation
UTALISING DIGITAL TO ACCOMMODATE THE SUTAINABLE SHOPPER

Olivia Dowie, CEO, Riley Studio

 

 

 

 

Interview
MICRO-INFLUENCERS: THE NEXT BIG THING?

We explore how the need for authenticity, collaboration and immediacy is fuelling the popularity of micro influencers.  Do they have the power to democratise fashion and change how brands and retailers are engaging with their customers?

Dahlia Shaffer, Founder & Brand Director, Lipsy

9.30 - 17.00

1-2-1 Meetings (VIP Lounge)

11.15 - 16.30

Live Judging

Best use of AI

Best use of Digital Marketing

Best App

Best use of technology in store

15.30

Room

Activity

ZEN ZONE

Retune, recharge and relax through meditation and massage therapies in our dedicated Zen Zone.

17.00 Close of Conference - drinks and networking
19.00 See you at the awards!

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