The digital revolution continues to have an unprecedented impact on the fashion industry. We will hear from pioneers of the digital economy, leading fashion retailers and tech giants about what’s driving the transformation, and how to stay ahead of the game.
The new landscape of digital fashion retail
The coronavirus pandemic and months of stores closures have rapidly accelerated the shift to online retailing. The 2020 Drapers Digital Festival opens with an overview of how Covid-19 has restructured the fashion retail industry, and what challenges and opportunities this presents for digital retailing.
POWER TALK: Post-Covid consumer behaviour
As we emerge from lockdown, has consumer behaviour changed for good? This session will look at Covid-19 behavioural trends, and how they can be tracked and used to your advantage.
PANEL DISCUSSION: Building flexibility into online operations
Some retailers were forced to shut down or scale back online operations and close warehouses in the early days of lockdown. Our panel will discuss the lessons learned, and how retailers can build more flexibility and resilience into their online operations going forwards.
POWER TALK: Digital saviours
Amidst the Covid crisis, brands have been forced to find new innovative ways to help them boost business. From increasing product visibility, heightening search navigation and improving checkout, hear from the experts about the technologies that came to the rescue.
PANEL DISCUSSION: TBA
End of conference
POWER TALK: The new frontier for digital marketing
Reduced budgets and the lasting impacts of the pandemic are changing the way brands communicate and connect with customers. This session will explore the secrets to successful digital marketing on a shoestring.
PANEL DISCUSSION: Social Commerce – what’s next?
With consumers spending more time than ever before on social media apps, we look at what the future holds for social commerce.
WORKSHOP: The new rules for retail apps
Customer engagement and retention is becoming more challenging than ever, meaning apps need to work harder for retailers to prove their worth. This workshop will look at how apps can be put to best use to increase engagement and conversion rates.
IN FOCUS: Sustainable delivery solutions
With the skyrocketing of online orders, delivery is at the forefront of brands’ concerns when it comes to sustainability. Hear about new and innovative solutions in delivery.
IGNITE TALK: Minimising and managing returns
Returns have become accepted as a cost of doing business online, but with the advent of more insightful and predictive segmentation it is possible to predict customer behaviour and create a tailored approach to minimise returns.
POWER TALK: Can sizing technology stretch its benefits?
Whether questionnaires, the multi-model option, or 3D body scans – this session looks at the advancements in sizing technology, and how brands can use them to reduce returns rates.
IN CONVERSATION WITH: TBA
End of conference