DRAPERS DIGITAL FESTIVAL 2021: RIP UP THE ONLINE RULEBOOK
Is your business capitalising on fashion retail’s digital acceleration?
Discover the new rules, data and tech reshaping ecommerce
6 October 2021, Bishopsgate London
*Please note, this is subject to change
REGISTRATION AND REFRESHMENTS
FUTURE FOCUS KEYNOTE
The new rules, roles, data and tech to prioritise within a post-pandemic digital roadmap
Shifts in consumer culture, behaviour and priorities, driven by a changing world and post-pandemic mindset, are shaping a new path for the fashion industry – with technology becoming an increasingly critical function. Explore this future landscape and identify the new rules, new roles, data opportunities and key technologies to focus on and invest in for the 12 months ahead, and beyond.
Accelerating the transition to digital-first: now or never
An intimate and honest discussion on the challenges faced by fashion brands in a new digital landscape and a changing of the guard: defining priorities, driving innovation and capitalising on the online boom created by the pandemic to bridge the digital divide and drive sustainable growth.
Sally-Anne Newson, Chief Digital Officer, Reiss
Driving a digital solution for an offline problem: stock, circularity, and engaging a new generation of online consumers
At a time when reducing waste and driving circularity are key consumer priorities – particularly for Gen Z – we explore a digital solution to what is an offline problem for many brands. How can your brand sell archival stock, samples and seconds online and reach a younger audience who is keen to not only buy into your brand in an affordable way, but also to do this with sustainability in mind? From trading to fulfilment, explore a bespoke route-to-market for stock resale that will engage a new generation of consumers.
Murray Lambell, General Manager, eBay UK
COFFEE & NETWORKING
NEW RULES, DATA & TECH
KEEPING UP WITH CHANGE
Inside the engine of YNAP: proprietary tech and innovation-led operations that enable digital acceleration
Fashion brands looking to capitalise on the pandemic-led digital acceleration need to provide the full service – from data through to delivery. And the future of deliveries – and indeed operational excellence overall - is led by technology. Today we explore the critical role of agile supply chains and operations at YNAP in providing a seamless shopping experience. Technology and innovation are key.
Side note: the environment will benefit too.
Mirko Nobili, Global Operations Director, YOOX NET-A-PORTER
Understanding the changing role of bricks & mortar: captivating and connecting the consumer
With the pandemic having shifted more shoppers to online, how can stores maintain consumers’ attention and drive footfall post-COVID? We discuss how to effectively integrate the store into the omnichannel experience and connect the dots to ensure smooth interplay between web and store.
David Al-Mudallal, COO, Frasers Group
Mastering your omnichannel offering: creating a seamless end-to-end experience in a new era
- Optimising end-to-end digital experiences for an increasingly demanding consumer: how to ensure a frictionless shopping experience at all touchpoints
- What does CRM look like following the accelerated, pandemic-led step change in customer behaviour?
- Creating detailed insights about your consumer and their behaviours to ensure relevance and personalisation across all channels
Cassandra Hicks Bergsland, Director of omnichannel, John Lewis Partnership
Jonathan Grail, Director Digital Marketing & CRM, GAP Inc.
Nicola Huet, Digital & Marketing Director, Boden
Implementing AI to change the B&M function forever
The detail is in the data: the opportunity to leverage greater volumes of data in near-on real-time is helping buyers and merchandisers to make better, more informed decisions. From ensuring stock is available where it is more likely to be bought to better predicting demand, B&M teams are improving final margin and reducing waste.
But how does it work and what does it mean for B&M teams? Explore how AI works on good data (and excludes bad data); how this improves agility in terms of merchandising processes; the impact it will have on buying and herald M2C models; how B&M teams operate more efficiently; and the arrival of the business analysts in the B&M team.
Daniel Jenkins, Merchandise manager - DTC and ecommerce, Hackett
Joaquin Villalba, Founder and CEO, Nextail
James Mooney, Retail consultant
Creating exceptional omnichannel customer experiences: driving growth and customer loyalty
When it comes to reducing friction in the customer experience and driving conversions, where do you begin? From web push notifications that reduce cart abandonment to customisable social proof campaigns that boost buying confidence, we explore proven ways of orchestrating a seamless customer journey that drives growth and loyalty.
Continuously improving the digital experience: understand customer behaviours and drive conversions through real-time insights
How can you deliver the best digital experiences to your customers? Understanding which parts of your site are most attractive to consumers is critical to driving ROI and conversions, and this is where continuous product design comes in: making small, iterative changes through machine learning that continuously improve the customer experience online and drive cross-team insights across your business.
LUNCH & NETWORKING
NEW RULES, DATA & TECH
KEEPING UP WITH CHANGE
Digitising luxury fashion: Alibaba
The accelerated move to digitisation is changing the way fashion consumers shop, whether physically or online.Technologies and connected experiences from AI to AR, livestreaming and personalised shopping are complementing and amplifying the consumer journey. Today we explore two brands at the forefront of pioneering new ways of engaging consumers, both virtually and in-store.
From the best in seamlessly-connected in-person shopping experiences to the growth of livestreaming as a shopping tool, we explore the full width and breadth of the digitisation of luxury, and the importance of harnessing technology for both entertainment and engagement.
Mei Chen, Head of Fashion and Luxury - UK, Spain and Northern Europe, Alibaba Group
Rise of the online marketplace - where will it end up?
- Weighing up the barriers and opportunities around reaching new consumers via multibrand platforms
- Exploring the move by retailers to launch third-party brands: Why are they doing this? Why is it working? How can this be done successfully whilst ensuring standout from competitors?
- Are online marketplaces the new department store? Exploring how online marketplaces offer a connection with your consumer community
Will Charnley, Chief Sales Officer, Seasalt Cornwall
Emma Watkinson, Co-Founder & CEO, Silkfred
Tom Beverley, CEO & Co-Founder, Fy!
Can brands afford to ignore social and mobile commerce?
With already-changing purchasing behaviours having been accelerated due to COVID19, mobile and social commerce have become even more critical to master. Combine this with a digitally disruptive Gen Z consumer , and it is time to rethink how you engage with your consumer and integrate new paths to purchase.
- Authentically integrate social media as a seamless sales channel with an onus on building community and reflecting brand values
- Engage mobile-first and mobile-only consumers through apps that deliver on content, community and commerce
Remo Gettini, Chief Technology & Data Officer, Depop
Successfully scaling up online operations: adapting and driving growth whilst maintaining niche appeal
- How can brands maintain their niche appeal and consumer fan base whilst boosting market share?
- Exploring the challenges of adapting fulfilment processes to meet unprecedented online demand and ever-increasing delivery expectations
- Working with outside investors: losing control or gaining expertise?
Panni Morshedi, COO, Beauty Pie
Lucy Aylen, Founder, Never Fully Dressed
Leveraging consumer insights: drive international fashion growth through digital
How should fashion brands approach their digital strategy across international markets? Explore emerging consumer insights from fashion shoppers across the UK, US, Germany and Italy and how they can drive international expansion through ecommerce:
- Understand key journey touchpoints – from discovery and inspiration to the role of Amazon
- Dissect what motivates and deters shoppers in different markets, from discounts to sustainability
- Assess the potential for social commerce across international markets
Duncan Nichols, Director of strategy and planning, Croud
Creating real-life, shoppable inspiration via user-generated content: drive conversion and boost order value
How can you transform the reams of user-generated content out there into shoppable inspiration for consumers? Explore how genuine social proof of a product enables consumers to envision the ways it would fit into their lives - driving conversion rates, boosting order values and increasing browsing times.
Ed Hill, SVP EMEA, Bazaarvoice
COFFEE & NETWORKING
POWER TALK + Q&A
Digital transformation at pace – but do we need to move faster?
The pandemic shifted the pace of digital retail, no doubt about it – from decision-making, online pivots and organisational structures to an accelerated consumer understanding. How can fashion retail businesses set themselves up for the long-term as a more agile, accelerated version of their pre-pandemic form – and do they need to move even faster to keep ahead?
POWER TALK + Q&A
Leveraging big data: shaping your business for a digital-first, data-first strategy
- Exploring the crucial nature of a data-first approach as fashion moves increasingly online, from building new consumer insights to managing inventory and ensuring a resilient, efficient supply chain
- The rise of the Chief Data Officer: understanding and acting on the business need for data experts
- Integrating data into your future strategy from the outset: building the pillars to a great data and digital strategy that removes silos, builds value and empowers consumers
Steve Pimblett, Chief data officer,The Very Group
CLOSE OF DAY