As Global Vice President of Technology, Rajeev’s role is focussed on leading the technology teams that powers Burberry’s digital commerce and marketing platforms globally. Rajeev has been Burberry for around 3 years. During his time, Burberry has launched number of initiatives including B-Series monthly drops, WeChat mini-programmes, Instagram commerce, clientelling apps, and an pnline game named B-Bounce. Rajeev was named by Retail Week as one of the most influential people in shaping the future of commerce through technology and digital innovation in 2019. Rajeev is also member of advisory board at Imperial College Business School, and LUKSO who is a fashion blockchain business. Prior to joining Burberry, Rajeev spent eight plus years at ASOS across number of tech leadership roles. Rajeev is passionate about how digital technology is transforming consumer landscape, and the opportunities and challenges that it brings globally.