Digital team of the year - Drapers Digital Festival
This category is open to digital teams within fashion retailers. Judges will be looking for a team which can demonstrate how they have used digital to contribute to the overall objectives of the business. Entrants must outline their exceptional understanding of the market, the customer and explain why the team stands out above the rest, how it achieved measurable results and give evidence to support this. Entrants must outline the size of the team, how it engages with the rest of the business and how it innovates to drive the overall business strategy. Open to any fashion retailer that operates in the UK and/or Irish fashion markets.
What to include in your entry
- Detail the roles within the team
- Show how the team achieved and surpassed its objectives
- Outline how the team drove traffic, brand awareness and sales
- Show how the team is driving digital innovation
- Give evidence of the sales uplifts due to the team activity (if relevant)