Best Website Design - Drapers Digital Festival
This category is open to any fashion retailer that operates in the UK and/or Irish fashion market.
Judges will be looking for an outstanding design on a digital platform and a website which pushes the boundaries in terms of aesthetic and usability. Entrants must prove how the design fits the brand and attract customers to its digital proposition.
The entry can be a new launch (trading for between one and three years) or a re-brand, but must prove how the design represents the brand and draws its customers to the site.
What to include in your entry:
- Show the originality of web design
- Prove how the digital design fits the rest of the brand image
- Give evidence of how the web design supports the usability of the site
- Highlight the design’s relevance to the brand’s customer base
- Detail any customer feedback
- Include sales figures over the past 12 months and year-on-year traffic numbers