Best Use of a Small Budget - Drapers Digital Festival
This category is open to any fashion retailer that operates in the UK and/or Irish fashion market.
The entry can be any digital initiative launched within the past 12 months across mobile, desktop or in store, but must be able to show how it has made a big impact on a small budget.
What to include in your entry:
- Outline the strategy and supporting research behind the idea
- Give the budget (this will remain confidential)
- Detail the results of the project and give evidence of clear ROI
- Include sales figures and year-on-year traffic numbers, where applicable
If shortlisted you may be required to present to a Live Judging panel during the content section of the Drapers Digital Festival.