Best Use of AI - Drapers Digital Festival
This category is open to any fashion retailer that operates in the UK and/or Irish fashion market.
Judges will be looking for a business that can demonstrate an artificial intelligence (AI) initiative launched within the past 12 months that has had a significant impact on the business. The entry should show how AI has been used to drive customer engagement, improve customer UX, and/or drive sales.
The AI initiative can be used at any point in the fashion chain, but entrants must be able to show how it has improved the overall business.
What to include in your entry:
- Outline the AI initiative and show how it has achieved its objectives
- Demonstrate how it has improved customer experience and/or engagement
- Give evidence of clear ROI and show how the initiative met its targets
- Include sales figures over the past 12 months and year-on-year traffic numbers