Best Digital Retailer - Drapers Digital Festival
This category is open to any fashion retailer that operates in the UK and/or Irish fashion market.
Judges will be looking for a fashion retailer that can prove it is leading in the digital space and breaking boundaries. The entry should outline why the business is best in class and how digital is transforming the business.
What to include in your entry:
- Highlight strength of customer service with clear delivery and returns process
- Show strong results driven marketing, social media and content plans
- Outline the online merchandising strategy
- Give evidence of a great user experience and engagement strategy
- Detail any technological innovations
- Tell the story of the brand’s digital journey
- Outline any new digital initiatives
- Give evidence of customer satisfaction
- Show why you are the best digital retailer against your competitors
- Include sales figures over the past 12 months and year-on-year traffic numbers