Best digital launch in an international market

This award will celebrate a leading fashion retailer that can demonstrate its successful international expansion via the digital channel over the last 12 months. Entrants should provide evidence of financial success outside of the UK. Entries should highlight a strong business strategy for international growth and a good understanding of the customer in the relevant market(s) and indicate how digital engagement has been driven. Open to any fashion retailer that operates in the UK and/or Irish fashion markets.

What to include in your entry

• Give evidence of financial success in the international market
• Detail the international expansion strategy & overall business objectives
• Show a good understanding of the market it operates in
• Have a clear strategy for international growth
• Give evidence of how it is beating its competition overseas
• Show how the digital channel has helped new market launches
• Give evidence of improved customer engagement in the market
• Demonstrate how global growth has improved footfall and customer engagement
• Outline the sales uplifts (if relevant)