Best Digital Innovation - Drapers Digital Festival
This category is open to any fashion retailer that operates in the UK and/or Irish fashion market.
Judges will be looking for an initiative launched within the past 12 months that is leading the way in terms of digital innovation. For example, this could be the implementation of an original piece of technology, a new product or a brand extension.
The entry must be able to show how the innovation has provided a solution for a problem and had a positive impact on the business.
What to include in your entry:
- Outline the digital innovation, and why it is noteworthy – did it break the mould?
- Show how it supports the overall business objectives and strategy
- Give evidence of clear ROI and show how the innovation met its targets
- Include sales figures over the past 12 months and year-on-year traffic numbers