Best App - Drapers Digital Festival
This category is open to any fashion retailer or fashion marketplace that operates in the UK and/or Irish fashion market.
Judges will be looking for an app that has a clear purpose and strategy to engage the customer and/or generate sales. The entry should show why an app is the best platform for execution and how unique features such as geo location are being used to support the proposition.
What to include in your entry:
- How the app has contributed to overall business growth in the last 12 months
- Give details of the app, the objectives behind it and how they have been met
- Show how the app has been integrated into the overall business strategy
- Highlight how the app offers customers a unique proposition
- Give evidence of great user experience and simple customer journey on the app
- Include number of downloads of the app and customer reviews as well as any sales figures over the past 12 months
If shortlisted you may be required to present to a Live Judging panel during the content section of the Drapers Digital Festival.